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My business google1/26/2024 How to Add Company Pictures and Videos to your Google Business Profile You can set your service area based on a combination of cities, counties, zip codes or other areas that you serve. Do you sell from your location but also deliver directly to customers? Even if you don’t directly see customers from your primary location but you do deliver, you can include all your service areas in your GBP listing. Google allows you to include up to 20 service areas in a Google Business Profile listing. Learn more about that on the official Google page. You can make all those edits and additions from the Info section in your profile.ĭo you have duplicate Google Business Profile listings? Learn how to resolve this issue > How to Set Your Locations and Service Areasĭoes your business have multiple locations? You can create location groups and add multiple locations to your GBP profile. If you’re just beginning to create a profile, GBP will ask you for your primary profile elements (address, business hours, phone number, primary business category, service area and website address.) Take the additional time to enhance your listings with photos and a brief description of your business. Don’t stuff your profile with keywords or include links but do write compelling copy that describes why your business is the one a searcher should visit. Take the time to fill out the description field and use keywords your customers would use. Double-check that your listed hours are correct and if they change seasonally, make sure to set a calendar reminder to update those. Make sure you use a standardized vocabulary for your company name, phone numbers, address, etc., so it appears the same across all your different profiles. Set aside some time to fully populate your profile. You will likely see a panel on the right side of your screen if you are on a desktop. If you haven’t already claimed and edited your Google Business Profile listing, search for your business on Google. ![]() How to Claim Your Google Business Profile Listing This step will save you a lot of headaches down the road when staff members change or if you change agencies. ![]() Designate any external teams you work with account admins but maintain primary ownership. If you work with a marketing agency, do not have the agency claim the business listing for you with their Google accounts. It’s best if the person – who will serve as the primary owner of the account – is someone you know will be at the company for some time rather than a marketing intern. I highly recommend someone at your company uses a business Gmail account to claim ownership of the business. How to Set Up a Business Profile on Google Make Sure You Have a Master Document with Account Login Informationīefore you start Googling your business name and filling out your profile, it is critical to make sure you have access to shared documentation for your GBP account credentials. You may also have a profile if you’re a service-area business that “visits or delivers to customers directly, but doesn’t serve customers at its business address,” like a plumber or cleaning service. You can also have a profile if you’re a hybrid business that serves customers at your business address and visits or delivers directly to customers. Have a storefront? Per Google’s guidelines, “…you can have a profile if your business doesn’t have a physical address as long as you make in-person contact with customers.” Who’s Eligible to Create a Google Business Profile?Īny business with a physical storefront is eligible to create a Google Business Profile. ![]() The ability to review and respond to customer reviews.Improved Local SEO – a GBP can appear in local search results.Increased credibility – having a verified GBP with accurate and up-to-date information signals trustworthiness.Other benefits of a Google Business Profile include: Google’s search results page with the 10 blue links has changed dramatically in recent years. Increased visibility is one of the critical benefits of creating and optimizing your Google Business Profile. When you look at the search results in both the mobile phone and laptop examples above, you see how the business profiles pulled from Google Business Profile appear higher up on the page than blue links to the businesses’ websites themselves.
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